Planning

Before i could begin filming my ad, I had to make sure my pre-production  was complete. That included doing:

• A Treatment 
• A location Recce
• A script 
• A Storyboard 
• And a risk assessment  

TREATMENT: 

·        Title - Marmite: Civil War

·        Genre - Advert with a sub-genre of comedy  

·        Target Audience- Males between 13-19, From the UK (mainly England),with a household Income- $50,000-$74,000.

·        Outline: we open on with a shot of a table with a squeezy jar of Marmite and we see two separate shots of two characters walking up to the table. Then we get the two characters trying marmite for the first time. One character loves it so much he faints, Whereas the other despises it. As he goes to leave he charges back and starts to beat the marmite.

·        Characters:

Ned- A balding Yorkshire man, aged 53, White male who works at the local antiques store so his knowledge on modern technology is bit behind. He lives at home with his wife Wendy however they have no children and sleep in separate beds.

Blu The Monkey- an American blue monkey from somewhere in the states (he never told us exactly where) in his late 30’s, even though he told us he is 24. He is a barman in a fictional hotel with his best mate Otis, who he also shares a flat with along with his other best mate Reggie the dog.  He is big New York Giants Fan, He is currently single, but looking.

Visual elements

·        Lighting- three-point lighting

·        Camera angles- Eye Level Angle and a medium close up shot type

·        Setting- Sound stage, Green screen in the background

·        Props- Jar of Marmite.

Audio:

·        Dialogue- spoken by the character in the scenes

·        Narration at the start and at the end of the ad. Saying the lines- “We Invited a Man and a Monkey who had nether tried Marmite to come and do a taste test. These were the results”. And But don’t Destroy it, we think that’s a bit dramatic

·        Music- Larry Owens- Interlude (plays at the end of the ad, when Blu is destroying the marmite and when the logo appears

·        Rationale- I have chosen this idea because I like funny ads and near enough all Marmite ads are comedic in some way.  I will also be using my skill of puppetry to make this ad. I have been doing puppetry since I was 9 and have wanted to do it professionally since I was 11. I have spoken to many professionals in this time such as Tau Bennet, John Kennedy and Noel MacNeal to help enhance my skills. I will be using two of my own characters Ned and Blu the monkey to create this ad.  From my research I identified that my target audience prefer funny ads, so I will be doing this to appeal to them  

·        Primary and Secondary Research: I conducted a survey on my target audience and what they want in an advert. I also conducted secondary research on Marmite adverts of the past and what style of adverts they have previously done in the past as well as researched Muppet adverts from the 50’s and 60’s which have influenced my advert. All culminating in a project that will appeal to them, keep in tone with older Marmite adverts and to pay homage to the 50's/60's Muppet adverts.

·        Requirements and Resources:

Cast and Crew:

Cast- Conor Blake: Blu The Monkey and Ned

Crew- Dan Alvarez, Jade Shafto,Tristan Jack(RE-SHOOT) 

·        Constraints and Contingency- As I have two crew members, they may not be able to film on the select days we are shooting. To combat this, I will have to ask more people to help just in case there are any absent on the day of filming.

·        Legal and Ethical Considerations: Because I am using my own characters who have no likeness and are completely original. Plus, I am not falsely promoting Marmite.  I have no ethical or legal considerations

Location Recce

Completed by:	Conor Blake
Location address:	Tennyson Ave, King's Lynn PE30 2QW
Scene/purpose of filming:	Advertisement project
Picture of location:
Date of shoot:		11-11-19
Time of shoot:		14:00 – 16:00
Brief description of content of production:		Marmite Advert
Additional requirements for shoot:
Any issues that may affect production:		People not being there to film, studio being booked
Any issues that may affect noise:		None, the studio is soundproof
How will you power the equipment at this location?		Powerpack, plugs
Do you need permission to use this location?		Yes
Do you have booking confirmation?		Yes
Issues which may affect access for cast/crew:		Studio being locked
How will you deal with these issues?		Get extra people to help, book the studio and get a member of staff to open the studio
What are any potential hazards?		Camera and lights falling over. Falling over wires
How will you avoid/respond to these hazards?		Make sure lights and cameras are secure. Make sure wires are tidy
I believe to the best of my knowledge that this location is suitable for this production.
Date:		11-09-2019
Signature:		Conor Blake

Script: 

Marmite Written and performed by… Conor Blake Scene 1 Int Day - Studio We open on what looks like a production shoot with a table and a green screen, as the camera rolls we cut between two separate shots of two characters walking up to the table. As this happens we see the phrase Narrator “We Invited a Man and a Monkey who had nether tried Marmite to come and do a taste test. These were the results”. Ned walks into frame                          Ned               Hello Blu Walks into frame   Blu The Monkey What We Got Here? Looks to read the Marmite Marm-Ite? Turns and Faces the camera Sounds Likes a fungal infection We now Get shots of the characters trying Marmite for the first time    Ned OH MY- Inaudible noise Ned is now frozen as he is so happy   Blu The Monkey Blu is silent for a few seconds while he is gathering his opinion Oh, what is this, oh my god that’s disgusting, what the hell Ned Still in the same position as we last saw him, falls backwards on to the floor, we hear a thud and see the BBC title card.            Blu The Monkey Thanks guys for wasting my time. As he begins to walk away You know what, this is the last time you inflict your awfulness on the world Off screen, we hear a shouting as Blu runs back in shouting Blu the monkey AHHHHHHHHHHHHHHHHHHHHHHHH Blu with a hammer or bat strikes the jar of Marmite. He Continues to do this as Interlude- Bob Ross theme plays along with the Marmite logo fades in along with the tagline “Some Love It, Some Hate It” Narrator But don’t Destroy it, we think it’s a bit dramatic Fade Out:

I completed my storyboards to make sure the camera crew as well as myself knew what shot types and camera angles where to be in each individual shot. And despite my terrible drawings, the storyboard would be used during my shoot to assist the camera crew.

Before we could film anything, a risk assessment needed to be completed to make sure that we knew what precautions we needed to take to prevent injuries to cast and crew.



Risk Assessment:

Location: Springboard studio

Name: Conor BLAKE

Sheet ….1. of…1….

                       

Hazard Identification Reference

(a) Confined  Spaces

(b) Falls from Height

(c) Striking by mobile platform

(d) Trip or Slip

(e) Collapse

(f) Manual Handling

(g) Electrical

(h) Hazardous Substances

(i) Radiation

(j) Noise & Vibration

(k) Fire

(l) Explosion

(m) Others

Severity (S)                                                                                          Likelihood (L)                                               Risk Factor (R)                                                                                                                                  (R                                           

1   Negligible - all in a day's work	1   Improbable	<4   Risk may need to be controlled      LOW
2   Minor - minor injury with short term effect	2   Remote - unlikely	4-6  Risk must be controlled                  MEDIUM
3   Severe - major injury/disability (reportable)	3   Possible - may or could well occur	7-9  Hazard must be controlled             HIGH
4   Extreme - fatal	4   Probable - expected to occur, several times	>9   Hazard must be avoided                VERY HIGH

Hazard Ref.

Hazard Description

People at risk

Initial Assessment

Control Measures

Residual Risk

Action/Comments

S

L

R

S

L

R

D

Wires on ground

Cast and crew

2

3

5

Tidy them away, keep them hidden or tape them down

1

2

<4

During our shoot we made sure that the wires were tidy. There was no problems because of this

K

People being burned or becoming ill from lights

Cast and crew

2

3

5

Frequent Breaks, Water Breaks

1

2

<4

We took frequent breaks to unsure of this. We faced no issues of people feeling ill or hurting themselves because of lights

Completed by: Conor Blake	Date: 13/11./19